Learn How To Increase Website Visibility And Improve Traffic
Over the past decade the internet has revolutionized the way companies conduct business. From entrepreneurs aspiring to become the next big thing, to mega corporations seeking new avenues for reaching clients and potential customers in foreign countries, the internet is the optimal resource for achieving success in the ultra competitive business world.
Ultimately, one common problem continues to hinder the online presences of so many companies of all sizes – a lack of website visibility. Millions of web pages jamming up the roadways means your company is likely incapable of reaching its primary destination – the customer.
The ability to increase and improve online site visibility is what distinguishes successful internet ventures from failures. Even companies that invest tens of thousands of dollars in flashy and sophisticated websites still struggle to connect with a targeted audience, simply because the audience is unaware these websites even exist.
Over 90 percent of internet users depend on search engines like Google, Yahoo! and Bing to navigate the internet labyrinth. Because of this, in order to receive a healthy return on a website investment, it’s imperative to build or optimize your site with search visibility in mind.
Search engine optimization, also commonly referred to as SEO, is the strategic process of making a website more search engine friendly in order to achieve improved organic search rankings. The more information search engines have about your website, the better your search rankings will be for the keywords and phrases most relevant to your business operation.
Simply put, to increase visibility in search engines is to make it easier for potential customers and clients to find you, and what business doesn’t seek that? If your company ranks number one for an important keyword or phrase, then you have a very high chance of receiving targeted traffic for those keyword searches. However, should you not even rank in the top 20 or 50 results, then buy a lottery ticket and see if you win before your website is ever visited, because the chances are probably similar.
Another way to increase visibility is through paid advertising strategies like Pay-Per-Click campaigns. Whereas SEO improves website visibility by means of organic search rankings, there are no on-site adjustments necessary to begin a PPC campaign. By bidding on targeted keywords and phrases related to your business, your company’s sponsored ads will instantly appear on the search engine results page when users search for the phrases on which you bid.
Thus, while SEO is a long-term solution that requires a bit of time to implement, PPC is an efficient means for quickly improving your site visibility through online advertising. No matter what option works best for your company (many use both), your traffic will continue to slump if you neglect to choose either of them. If you have little or no traffic now, you have nothing to lose and everything to potentially gain.
- learn tips on how to make your website visible in search results
- find out how to tap into free visibility improvements
- discover tools, tricks, tests and strategies for better rankings
- optimize your best pages to achieve optimum positioning
There is a reason you found us in search results. Let us show you how to get in front of more customers as well.
Don’t wait another day. Contact us for a complimentary Web Viz review.